One major challenge bloggers face is getting enough visitors to their blogs. That means that we bloggers are always on the lookout for more places to promote blog posts to increase our blog traffic.
If you can guarantee that you can create the best content on one topic that exists you may have a chance. But honestly, there is so much content out there on any given content that it is hard to compete. And you may realize that even in search results the top-ranking search results are not always displaying the best content n the topic.
Also, if your blog is new, how can your content rise to the top, if no one ever sees it? No one knows your blog, how can anyone – including Google – even know that your content is the best?
The solution? Actively promote your blog content and you will have a big chance to succeed even in a crowded niche.
But where can you promote your blog content?
Here are 39 places you can promote your blog posts.
1. Facebook Page
A good place to start is the Facebook Fanpage that you create for your blog.
The downside is that you have to find an audience (fans) before you can see significant amounts of traffic from the Fanpage.
Growing a Facebook page requires you to spend some money on advertising or some deep insight knowledge of marketing on Facebook.
2. Facebook Groups
There are groups for almost any topic on Facebook. Some offer a huge opportunity to share your blog posts with a targeted audience.
Beware of group rules: some groups don’t like blog post promotion. But you can still join discussions and connect to people from your niche.
Twitter loves content, if you build your audience and consistently tweet your content you can see huge amounts of traffic from Twitter.
Twitter works for almost any niche, and you can find people in almost any niche on Twitter.
But it takes time to build a significant audience on Twitter.
4. Twitter Conversations
So far you have tweeted your content to your feed.
But there is a lot more happening on Twitter: Conversations. Often people ask for exactly what you have in your content. Or they talk about related topics and your content could be a great addition.
If you follow some keyword searches or join a chat, you can find targeted conversations and join them with your expertise and content.
Often people ask for information or help on Twitter. If you monitor conversations around relevant keywords on Twitter, you can often answer these tweets with a short tip plus the link to your blog post for further reading.
This may seem like a ton of work but it will also help you to grow your Twitter audience with very targeted followers.
5. LinkedIn Feed
There are multiple places on LinkedIn where you can share your blog posts – and some of them can be great to get targeted traffic.
Only your connections will see your posts on the LinkedIn Feed. At least if non of your connections and followers share or comment on your post.
If you have a significant number of targeted contacts on LinkedIn you can get a little traffic from sharing your posts in your LinkedIn feed.
Consistent activity on LinkedIn can also help you grow followers on LinkedIn. If you manage that the traffic from LinkedIn can be highly converting.
6. LinkedIn Groups
There are endless LinkedIn groups for each topic. Look for groups that are relevant to your blog niche – and that are active.
If there is no engagement, your chances to see significant amounts of traffic from this group are small.
Pinterest has been the key to many bloggers’ traffic success. Pinterest’s user base is growing fast and Pinterest is also winning regarding traffic generation.
Pinterest has the power to drive huge amounts of traffic even if you do not have a huge audience regarding followers for your account. But you have to understand how Pinterest works and be consistent in your Pinterest activity.
8. Pinterest Group Boards
Pinterest Group Boards are boards with more than one contributor.
The advantage of group boards is that you can join group boards that already have a fair number of followers. By posting to these boards you can (potentially) reach the followers of the board – not only your own followers.
Choose boards that are related to the topics of your content. Also, focus on Pinterest Group Boards that are active and have some reach. Many group boards are rather spammy places with no additional traffic value.
9. Tailwind Communities (formerly known as Tribes)
Communities on the scheduling tool Tailwind were originally known as tribes. The idea is that you can use the community to find pins to share and in exchange, you can add your pins for other community members to discover and hopefully to pin to their Pinterest boards.
Image Source: Tailwind
Tailwind communities have the power to give you repins and increase your Pinterest reach.
You can promote your blog content if you add pins to your blog posts to the Tailwind communities.
10. LinkedIn Publishing
LinkedIn Publishing allows you to publish content to a highly targeted niche audience. You can, for example, write a summary, or repurpose your blog post, rewrite the first paragraph, and change the title.
You can link to the original article on your blog.
LinkedIn Publishing may not drive the most traffic, but the traffic that you can get from LinkedIn Publishing can be highly targeted.
You have several options to promote a blog post on Medium:
- You can write another post and link back to your blog.
- You can use Medium to syndicate your (older) content: rewrite the first paragraph of the article, change the title and mention the original version of the post.
You should connect your Medium account to your Twitter account – people following you on Twitter who are also on Medium will then automatically also follow you on Medium. That is a great way to get some initial followers on Medium if you already have an audience on Twitter.
12. Medium Publications
Medium Publications are like magazines of Medium articles.
You can create your own publication and invite other contributors to write for it – or you can apply to publish on already existing publications that come with an audience.
It can be a little tricky to find publications from your niche that you can submit or apply to. Often owners invite their contributors.
You can start your search for relevant Medium publications on Google with a search for “Medium Publications.”
Quora is a question-and-answer platform. You can promote your content if you answer related questions and mention your post as an additional source of information on the topic.
Make sure that your answer gives valuable information and that the linked post really matches the topic.
Quora has the power to drive traffic, but the most power will unfold if your answer gets many upvotes and that will only happen if your answer is valuable.
14. Quora Spaces
You can also use Quora spaces to create collections of information around a specific topic. Within these spaces, you can also promote your blog. Simply syndicate a shorter version of your post and link to the post on your blog for further reading.
Or you can publish a roundup on Quora that mentions several of your articles on one topic.
Image Source: Quora
Forums and discussion groups from your niche can be a great place to share your content.
Be careful to follow the rules of the forum and stay on topic.
Forums and discussion groups are not a shout-out medium, you need to participate in discussions, or you can easily be perceived as a spammer.
If you are not already part of some discussion groups or forums in your niche, your search can start on Google – or you can ask for relevant forums in your startup community or in Facebook Groups.
16. Blog Comments
Blog comments can be great to gain “small” links to your posts. Even though many blogs have “no-follow” links in the comment section, these links are still valuable – especially when your blog is new.
You need to make sure that you add value to the discussion with your comment and that your shared link to your blog is on topic. A quick “Great blog” is not very useful and does not justify to spam the blog comments with a link back to your blog.
17. Guest Posts
Guest posts can be a great way to get more attention to your post.
If you place a guest post on a related topic, you can link from within the article.
Be careful some blogs don’t allow their guest posters to link back to their blog from within the post. But you can always link from the guest author bio.
18. Your Newsletter
A newsletter often has a highly attentive audience. They can easily turn into your highest converting traffic channel.
Let your subscribers know about a new post you published. Send a newsletter for each new post.
If you don’t have a list of subscribers (yet), you should start one this minute: Your email list can easily turn into your highest converting traffic channel.
19. Other Newsletters
Other newsletters can be a great way to get your content in front of a new audience.
You can pay for a spot in a newsletter, make an exchange with a business contact or simply network with people who send roundups.
20. A new blog post
There are endless options for curating content. You can write a summary post, „All you need to know about TOPIC“ or „The Best Of MY BLOG from 2020“ – be creative.
This allows you to revive some of your best older posts – and drive new traffic from wherever you are going to share this new post. Curating content can also be great to create new content without spending too much time and effort on it.
One example of such a post is this list of blog posts about Twitter marketing success.
You will need some slides if you want to share your blog post on Slideshare. But honestly, a list post or something similar is easily turned into some slides with the aid of tools like Canva or Powerpoint.
You can then upload the slides to Slideshare, link to the post from inside the presentation, and integrate the slides into the post on your blog.
Slideshare has considerable power to attract an audience via Google search and via the Slideshare search.
22. Instagram Feed
It may not be as straightforward to share blog posts on Instagram as on other networks like Twitter.
You cannot share links on Instagram. You can „only“ share images. The only place where you can add a clickable link on Instagram is your bio. Or you can use the Instagram stories – but only if you already have enough followers.
Still, Instagram can drive traffic. You can add the (non-clickable) link to the caption of a post and ask your audience to copy and paste the link – or you use the link in your bio and ask people to click it.
However, the branding effect of Instagram is much bigger than the traffic effect. And instead of looking for the pure number of clicks, you should consider that, too.
Instagram stories are one of the very few places on Instagram where you can add a link – if you have a verified or business account with over 10k followers.
That makes Instagram stories an interesting place to share your blog posts.
Instagram Stories disappear after 24 hours. Make sure that your content is interesting enough to get clicked quickly – or post about it again after a couple of hours.
Snapchat works similar to Instagram stories.
The 10-sec snaps disappear after 24 hours. But you can add a link to your snaps that users can swipe through to.
Reddit claims to be “the front page of the internet.”
Image Source: Reddit
It is a social news aggregation site where members share, vote, and discuss content. There are subreddits for almost any topic and in which content can be shared.
If a piece of content gets a lot of upvotes, Reddit has immense power to drive huge amounts of traffic.
Using Reddit is a little tricky – never should you try to just promote your blog post. Reddit expects you to become an active part of the community, or your account will be locked or banned. And that is exactly what is going to happen if you register on Reddit and instantly start sharing links to your blog.
Youtube is not only a social network for videos it is also a search engine. And that means that Youtube has the power to drive traffic.
But as with Slideshare, Youtube means you need to create another type of content: videos. Then you can link in the description of your video to your blog post and earn traffic.
If you are creating videos for YouTube, you should consider reusing them on other platforms like Vimeo as well.
Vimeo may not have as many users as YouTube but the community tends to be very active and slightly older of age.
28. Link Roundups
Many bloggers have a link roundup every week or month. In the roundup, they collect “The Best” on one topic that they find on the web.
Instead of waiting for some of these bloggers to accidentally stumble over your content and include it into their roundup, you can simply research some of these bloggers who do roundups and suggest your post as an item for their next roundup.
Be careful, don’t suggest every piece of content you have. Choose your very best content make sure your suggestion is of interest to the blogger you contact.
29. Your Email Signature
If you correspond a lot with other people via email, you can consider adding your latest post to your email signature.
30. Mentioned sources, Interview partners, cited experts
If you create content that mentions other people, blogs, or experts you can ask them to share your post.
Many bloggers and marketers create content, especially for this purpose. Examples of this kind of content are top lists (15 Best Twitter Accounts From Niche You Should Follow), interviews with experts, or expert roundups.
If you do it right, the influencers and experts will be honored by your post and gladly share it.
You can create your own magazine-like topic pages. People can follow your topic pages as they would follow a newspaper.
By adding your own content to your topic pages you can get a new audience to the content.
On Flipboard, you can curate content into “magazines.” People can follow your magazines.
Image Source: Flipboard
This way you can reach your Flipboard audience by curating your own content into your related magazines.
Other people can discover your content on Flipboard and in turn curate it into their related magazines.
Trendiee aims to collect or curate the hottest content on the web.
If you think your content is hot, you can submit it to Trendiee. They will review it and if it is hot enough, your content can trend.
34. Your old Blog Posts
If you have some old blog posts that run really well and get a ton of traffic, you should consider linking from these to your related new blog posts.
This way, your internal linking on your website gets better. This will help your SEO and your new blog post can gain some attention from your old but famous post.
Triberr is a platform where you can join communities called tribes. These tribes are groups of like-minded people from one niche.
With Triberr they have a place where they can find great content to share on their social accounts, and in return, other like-minded people can easily discover their content and share it.
Triberr can multiply the social shares that you get for your posts.
Bloglovin is an app that helps you discover and follow blogs.
You can sign up and add your own blog to Bloglovin and people can follow you on Bloglovin.
Keep in mind that Bloglovin will pull the first image and the introductory sentences of your post to show to your followers on Bloglovin. Make sure that this image and text catch the attention of people.
BlogEngage is a blogging community where you can submit your blog posts.
Posts on BlogEngage are sorted into categories or topics. Users vote on submissions.
If your post gets enough votes it is promoted on the BlogEngage homepage. That is when you start seeing significant traffic.
Zest.is is a content sharing and discovery platform. Every piece of content has to be approved by a team of marketers.
They claim that only 1% of the submitted content gets approved – make sure you submit stellar content!
Mix.com is the successor to StumbleUpon – if you still remember that.
Mix is a content curations platform that allows you to sort your curated content into collections. If you add content to a collection your friends and people with similar interests can discover it directly on Mix.
The predecessor of Mix, StumbleUpon had huge traffic potential but the traffic was not very targeted and rather not ready to engage or buy. How traffic from Mix is going to convert will have to be seen.
Mix is currently available as an app for Apple devices – Android users have to wait for the app.
This is a long list of outlets and places where you can promote your blog posts.
However, this list should not give you the impression that you have to use all of them. Any attempt of being everywhere online is bound to fail.
Rather focus on getting the activity in two or three outlets right instead of hopping from one place to the next without optimizing your posts or giving it time to grow your audience.
Believe me when I say: Been there, tried that.
The only thing that will happen is utter exhaustion and no satisfactory results.